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Things You May Not Know About The Internet
But You Will Now ;o)

Items Covered in this document

Did You Know
Average Internet Usage
Other Interesting Stats
Top 25 Domains
PC Shipments
DSL and/or Cable
How Many Australians
Access To The Net
Trends identified in the ABS study
Some Stats From The UK
Positive Impact
United States, Germany, Singapore

Did You Know:

    The internet was born on 9th September 1969
    The first packet was sent over the Internet on 20th September 1969
    CERN develops the first Internet Browser In 1989


Male Internet shoppers outnumbered female shoppers by more than 2-to-1 (8 percent and 3 percent of adults) and adults with incomes of $20,000AU or more were four times as likely to be Internet shoppers than those on lower incomes (12 percent of adults compared with 3 percent). More than 5 percent of all Australian adults (740,000 adults) used the Internet to purchase or order goods or services for their own private use in the 12 months to February 2000. This is a significant rise from the 480,000 adults who did likewise in the 12 months to February 1999. Books/magazines (35 percent), and computer software (28 percent) were the two most common types of goods or services purchased or ordered for private use in the 12 months to February 2000.

Average Internet Usage:

    Number of Sessions per person per Week: 6
    Number of Unique Sites per person Visited: 6
    Time Spent per Week per person: 3: 17: 17
    Time Spent During Surfing Session per person: 31: 29
    Duration of a Page viewed: 00:h 52sec
    Active Internet Universe: 74,706,143
    Current Internet Universe Estimate: 168,181,928


More than one in five dial-up subscribers (22 percent) and more than one in four high-speed subscribers (27 percent) are "extremely" or "very likely" to bundle all their telecommunications services if given the opportunity. Among dial-up subscribers who express interest in convergent services, local telephone service providers are mentioned most as the preferred provider for convergent services (26 percent), followed closely by cable TV providers (24 percent). ISPs are mentioned as often as long distance telephone (16 percent each) as a preferred convergent services provider. Among high-speed subscribers who express an interest in convergent services, cable TV providers are mentioned most often as the preferred provider (44 percent), followed by local telephone service providers (17 percent) and Internet service providers (16 percent).

Other Interesting Stats:

    Maximum number of characters in one component of a domain name: 63
    Average number of characters in a domain name in 1999: 11
    Advertising by dot-com companies in 1999: $3.1 billion dollars
    Percentage of web retailers who are profitable: 38
    Number of Internet users in Latin America in 1999: $8.6 million dollars
    Number of Internet Service Providers serving Iceland: 6
Estimated number of households in mainland China with access to the Web, in millions: 7.2
Estimated number of adult Internet users in France, in millions: 7.2

Top 25 Domains:

Here are the top 25 web domains visited (U.S.only) Week Ending August 26, 2001

Domain How Many People Reached % Amount Of Time per Person
1. AOL Time Warner 37,849,411 50.67 0: 16: 05
2. Yahoo! 30,379,465 40.67 0: 28: 32
3. MSN 29,096,265 38.95 0: 22: 28
4. Microsoft 9,866,408 13.21 0: 05: 02
5. Lycos Network 8,229,970 11.02 0: 08: 30
6. Excite@Home 8,083,288 10.82 0: 12: 01
7. eBay 7,875,564 10.54 0: 39: 44
8. Walt Disney Internet Group 6,013,045 8.05 0: 15: 12
9. About-Primedia 5,718,758 7.66 0: 05: 51
10. Google 5,533,261 7.41 0: 07: 15
11. eUniverse Network 5,436,052 7.28 0: 08: 22
12. Amazon 5,187,459 6.94 0: 08: 49
13. InfoSpace 4,441,096 5.94 0: 04: 40
14. CNET Networks 4,431,513 5.93 0: 06: 25
15. ClassMates Online 3,660,766 4.90 0: 04: 32
16. AT&T 3,532,665 4.73 0: 12: 20
17. Vivendi Universal 3,488,439 4.67 0: 11: 59
18. iWon 3,225,401 4.32 0: 26: 15
19. Ask Jeeves 3,187,810 4.27 0: 05: 06
20. EarthLink 3,140,798 4.20 0: 06: 57
21. Viacom International 2,814,453 3.77 0: 13: 44
22. GoTo.com 2,659,016 3.56 0: 02: 20
23. EA Online 2,514,279 3.37 0: 58: 52
24. Gator.com 2,501,556 3.35 0: 06: 25
25. NBC Internet 2,429,913 3.25 0: 03: 43

PC Shipments

According to preliminary data from Gartner's Dataquest unit, worldwide PC shipments in the second quarter of 2001 totaled 30.4 million units, a decline of 1.9 percent from the second quarter of 2000. That makes the second quarter of 2001 the first time the worldwide PC market has had a negative growth rate since 1986.

DSL and/or Cable

Among current dial-up subscribers surveyed by J.D. Power, 10 percent said they are "extremely" or "very likely" to switch to a DSL and/or cable modem connection in the next six months. The decline in the Telecom industry has not influenced the demand for broadband Internet access, and it hasn't changed the fact that cable leads the broadband market over DSL and up-and-coming satellite access. The number of broadband users, nearly 18 million people, is at its highest point ever, Streaming media is a major driver behind broadband adoption. The movie-on-demand offering, Moviefly, by the major movie studios is an excellent example of the next generation of technology-enabled entertainment.

How Many Australians

More than 3.5 million Australian households had a home computer and 28 percent had home Internet access in February of 2000, according to a survey by the Australian Bureau of Statistics (ABS).

Access To The Net

An estimated 6 million adults (43 percent of Australia's adult population) accessed the Internet in the year prior to February 2000.

Trends identified in the ABS study:

    The likelihood that an adult is an Internet user decreases dramatically with age. In the 12 months prior to February 2000, 77 percent of 18-24 year olds accessed the Internet compared to 13 percent of adults aged 55 years or over.
    There was a small difference in the likelihood that adult males were Internet users compared to adult females (46 percent vs. 41 percent, respectively).
    Employed adults were twice as likely as unemployed adults (56 percent vs. 23 percent) to be Internet users.
    Adults with incomes of $40,000 or more were far more likely to be Internet users than those adults with incomes of less than $40,000 (66 percent compared to 37 percent).
    Adults residing in metropolitan areas were more likely to be Internet users than adults residing outside metropolitan areas (47 percent compared to 37 percent).
Some Stats From The UK

More than 33 million Britons used the Internet in the second quarter of 2001, according to research from Jupiter MMXI, with most of them going online from their homes. U.K. Internet users in the 35 to 49 age range are the biggest Web audience in Britain. They represent 25 percent of the online population, closely followed by those over age 50 (20 percent) and 25 to 34-year-olds (18.6 percent). They also lead the market for online banking in Europe -- a market that Datamonitor predicts will consist of 75 million consumers using PCs and mobile devices to bank online by 2005

Positive Impact

More men than women report that personal use of the Internet has a positive impact (59 percent vs. 47 percent). Women, however, are more likely to say that it makes them happier and less stressed (31 percent vs. 24 percent). In contrast, 35 percent of men and only 16 percent of women say that the practice helps them do a better job for their companies.

United States, Germany, Singapore
Despite the stagnant growth level, NetValue's research reaffirmed the position of the United States as the world's largest Internet market. In June 2001, the United States had more than 83 million users, more than all of the other countries in the survey put together. Running a distant second was Germany with 14.6 million users. Internet users in Singapore spend the most time online per session at 24 minutes. The United States, despite reports that the world's most mature Internet market is getting sick of the Internet, spends 23.6 minutes per session.

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